Many folks have heard the word Ezine and many may receive them in the email box. The approved definition of an Ezine Appears to be an Electronic Magazine. Yes, it is but I remember the very first ones in 1995 and 1996. They were emailed electronic company newsletters, academic newsletters and such. Then in 1997 we saw Electronic Trade Journals and Industry Association emailed newsletters.

Indeed most of these were rather crude, as they have lines of asterisks across the page signifying the next topic, but those were Ezines too. Many non-profits, museums, government agencies send out Ezines now too, some sub-contract this out some do not.

When does a Museum online Newsletter become a Magazine like the paper copy of the Smithsonian and when is it only an online Newsletter? When does a company newsletter become an Ezine? Because many companies like Costco put out Magazines as company Newsletters. Is it a matter of graphics, which change the definition? Are the predecessors to the Ezine in 1995, 96 and 97 invalid as Ezines?

An Ezine is an Electronic Magazine by pure definition, yet that definition is evolving and today there are Ezines or electronic magazines with Millions of Subscribers and 10s of thousands of online newsletters many of which are calling themselves Ezines with 10s of thousands of subscribers each. Consider this in 2006.

\”Lance Winslow\” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

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How To Make A Fortune With Your Free Email AddressDo you know you can make stupendous cashr using your free email account to publish an onliner newsletter or ezine?I am always...

Ezining It; Action Verb Create-A-Word Project Gets Under WayPerhaps you have heard that the Oxford Dictionary has added the verb; Google to their dictionary. As in; google it or I googl...

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Creating an ezine is actually simple. So right after you are done with that task, what could be the next step? Of course, you need to publish this ezine so that people would be able to read the ezine. So choosing the right directories for your ezine is very important. It could either help you be successful or you might end up as a loser if the directories that you chose are not good enough for the campaign. \r Here are some tips that you can check out if you would be using ezine publishing as one of your promotional tool for your business.

1. Choose the ezine directories that are being visited by your target customers. You need to research this so that you would not waste the time of many people. Check the categories that are available in the ezine directories to make a match with your industry.

2. Follow the rules for filling out the form in each directory. You need to make sure that you follow the standards of the ezine directories so that you would be published.

3. Make sure that you answer any questions that ezine directories have for you. They would actually post the ezine once they see that it is substantial. The directory would make the screening. So make sure that you are giving them a worthwhile piece.

4. It is also advisable to be very specific with your ezines. You need to capture the attention of your customers since once they love your ezine, they would actually click on the link that would be provided right below the ezine. This is your chance to become popular

To take a look at more articles just like this one, click here: http://www.superiorimageusa.com \r G Allan Roberts has been a marketing professional for 15 years and has helped clients achieve marketing success both online and offline.

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It is amazing to me how few independent professionals, free agents and freelancers have ever sent out an E-Newsletter. Of the many marketing strategies I have tried and used, I can attest to the fact that my eclectic E-Newsletter, Portfolio Potpourri — which recently reached its fourth anniversary — has brought me the most and best business.

Yes, it takes discipline, work, consistency, persistence and commitment.

But it is all worth it for the following top ten reasons:
\r

1. A well-written e-newsletter about your business topic(s) will establish you as an expert.

\r

2. It is a great way to build relationships. Remember, for someone to buy from you, or hire you, they must know, like and trust you. Created with that in mind, your e-newsletter will accomplish this.

\r

3. An e-newsletter is a great way to keep in touch with prospective, new and current clients on a regular basis. It serves as a reminder that you are here for them when they need you and/or your product(s).

\r

4. It is the most cost-effective way to direct market to customers. Warning note: my feeling is that it is OK to do some selling. Just dont overdo it. I do receive one e-newsletter daily and love it because it is filled with rich and useful content. If I start getting obviously sales oriented e-mails (they dont even qualify as e-newsletters) often, I will unsubscribe quickly.

\r

5. An e-newsletter can give a reason or reasons for readers to return to your website and/or sites. I always feature clickable articles as an incentive.

\r

6. It has been established and proven that the majority of people on the Internet are seeking information — enlightening, inspiring and thought provoking. So, by making sure that you are providing this in your e-newsletter, they will stick with you.

\r

7. Through asking for and receiving feedback from your readers, you will get ideas for your upcoming issues and your website(s).

\r

8. You will grow your distribution (mailing) list — important for future mailings and offers. The larger your list, the more chances for Joint Venture opportunities with other Internet marketers.

\r

9. By creating and writing on a regular basis, you will gain experience that will serve you well when you are adding content to your website(s) and info-products.

\r

10. A regular, successful e-newsletter will not only provide confidence and self-esteem for you, it will also be FUN! Despite the work involved, I look forward to creating my e-newsletter, and always learn something new from doing it.

So, dont hesitate. Start right now.

Chris King is an entrepreneur, professional speaker, storyteller, writer, website creator / designer, free agent, and fitness instructor. Sign up for her eclectic E-newsletter, Portfolio Potpourri, at http://www.freelanceliving.com You will find her information-packed E-book How to Leave Your Audiences Begging for MORE! at http://www.OutrageouslyPowerfulPresenter.com and her business website at http://www.CreativeKeys.biz

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Question: How can you disseminate a graphically interesting, beautifully designed small book to a large number of people cheaply?\r Answer: Email a PDF.

Almost every computer has Adobe Reader (formerly called Acrobat Reader) and PDFs are widely used as a way to present information with a fixed layout similar to a paper publication.

Question: Why make a PDF newsletter?\r Answer: Its cheap. Why pay for printing when you can get you readers to do it themselves?

The advantages of PDF publishing over internet publishing are:

• No need to worry about browser or platform differences or complying to standards if you can view a PDF properly in Reader the chances are that everyone else in the world can.

You can use any font you want.

Vector graphics appear pin sharp at any magnification.

You dont need an internet connection to read or print it.

PDF newsletterAh, I hear you say, the web is interactive but PDFs arent. Wrong again! So you want to make a cool, interactive, screen resolution PDF for emailing to multiple readers? How? Use Adobe InDesign. Obvious, I know, but you wouldnt believe how many people are still trying to do it in Quark.

Format, body copy and image

Landscape, portrait or square. Its your call. I know what I prefer landscape all the way. The perfect format to go for is A4 in the UK and Letter in the US so it prints out on everybodys printers and a horizontal orientation (on its side) so it fills the monitor.

No need for spreads so leave Facing Pages unchecked in the New Document dialog box in InDesign. Set some columns and margins if you wish, leave bleed at zero, and lets get going

Always design for the lowest common denominator. So if your PDF is being read on a 15-inch screen then you will have the type at 12 point at least. Prefer vector graphics to bitmapped images as they will appear sharp and smooth at any magnification on the PDF. Keep images RGB and make them as colourful as possible. And dont be afraid to use large high resolution files for the bitmapped images, theyll be made smaller when the PDF is exported.

Navigation

One of the first things you need to do is to set up a master page. Master pages are used for elements that need to be repeated on multiple pages, for example page numbers, headers and footers.

In a PDF newsletter you may want the newsletters name repeated top left or right, a home button to return to the contents page or a couple of arrows to go to the next or the previous page. All these elements should be put in the master page. Do it here once and itll be repeated throughout the whole document.

Here we must use InDesigns powerful interactive tools. I find its better to make buttons with no fill and no stroke. Either choose a button from the toolbar or an empty rectangle and go Object > Interactive > Convert to Button. It works the same way. Do not use an element such as picture or text to make interactive.

Double click your button with the Selection Tool or go Object > Interactive > Button Options with your button selected and you will get the all important Button Options dialog box.

In this dialog box you will see two tabs. The first is General. Here you have three fields. The first is name, this is for you give it a name. The second is description, this is for your readers it is the tip that appears when their mouse hovers over the button. So, depending on what the button is, put in a handy navigational tip like go to contents page. Finally, choose Visible for your Visibility in PDF.

The second tab is Behaviours where you will see two drop down menus. On the Event drop down menu, I choose Mouse Up. This is for when people have clicked down on the button and then released, whereas Mouse Down is for when they have only clicked down.

The second drop down menu is the Behaviour whatll happen when the button is clicked. Here you can select one of 15 different actions.

Select the Behaviour you want, click Add (very important) and OK, and your Behaviour has been set. For Exit, Close, Go To First Page, Go To Last Page, Go To Next Page and Go To Last Page this is all you have to do. For every page you use in your InDesign document and the resulting PDF this interactivity will work beautifully. For navigation and interactivity: Do it in InDesign, dont do it in Acrobat Professional.

Setting Bookmarks

For setting a Button Behaviour to go to a certain page you need to set an Bookmarks in your InDesign document. This is very easy!

Pick the page in the main body of your InDesign document that you want to set as your anchor by double clicking on it in the Pages palette. In the Bookmarks palette (go Window > Interactive > Bookmarks) make a new Bookmark either by clicking on the arrow on the palette and choosing New Bookmark or by clicking on the Create New Bookmark icon at the bottom. Give your Bookmark a memorable name.

Then when you are setting the Behaviour of a Button you choose Go To Anchor and select the Bookmark you require (and the zoom).

Now this will work even if you move the pages around in your InDesign document and if you double click on a Bookmark in the Bookmarks palette InDesign will jump to that page while youre designing, making it a handy navigational tool of its own!

Exporting the PDF

When you are exporting the PDF direct from InDesign choose the Smallest File Size preset. In Options, make sure you have Optimize for Fast Web View checked. In Include, make sure you have Hyperlinks and Interactive Elements checked. You may like to check your Bookmarks as well.

In Compression, you may want to Downsample the Color and Greyscale Images to 72ppi in order to keep the file size down. Keep the quality at Medium. If size doesnt matter then bump up the resolution in order to keep the images nice and crisp.

Hit Export and, there you go! Youve made an interactive, screen resolution, printable PDF. Clever!

Born in Kent, England, 30 May 1968.

I completed a Bachelor of Arts degree in University of East London in Cultural Studies. I started working in publishing 1989, involved in writing, photography and design for various magazines and newspapers. Worked abroad as English teacher.

I have been a freelance designer for print and web since 1995.\r Visit my website

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Have you ever wondered what would it take to compete successfully with the big guys like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the bestseller book THE AMERICAN DREAM can certainly make a believer out of you too. Mastering the art of the possible is at the heart of Geelas brand new book where her message is that the possible always exceeds the impossible.

Its a sobering fact that no one not even the big guys (the large publishing houses) are immune to the risk of failing and even going out of business and not so much because of lack of resources but rather lack of innovation, high vision and keeping up with inevitable change. In fact, too many companies take the complacent approach of one-size-fits-all to marketing and promotion with a worn out attitude of business as usual and were the best, youre the rest that stifles innovative thinking (thinking outside the box) so essential for surviving and thriving in a very competitive and dynamic industry where change is the norm and maintaining success is the exception.

Its been Geelas experience as a self-supported and self-published author, that greater degrees of success can be achieved by any publishing company regardless of their size or circumstances simply by implementing the following principles for success that worked for her company GLOBAL VISION MEDIA:

Its not your aptitude but your attitude a winning attitude can mean the difference between success and failure. Success is a matter of perception and an equal opportunity employer. You are as successful as you make up your mind to be. So dont be afraid to aim high. Let the story of The Little Engine That Could and David and Goliath inspire you. While some people thought that Goliath was too big to hit, David thought he was too big to miss.

Recognize that dreams and aspirations for success have no expiration date these are self-imposed artificial deadlines that are silent killers of creativity and motivation.

What determines your level of success or level of failure is not lack of resources but rather lack of creativity (resourcefulness), high vision and faith (remember, quitters never win and winners never quit).

No matter what you were brainwashed to believe, never underestimate your own power to write your own life script and command control of your destiny by either finding a way or making a way. Also when you understand the difference between making things happen vs. letting things happen, you will generate whatever is necessary for you to reach your destination even when all the odds are against you. You no longer have to wait or be at the mercy of traditional distribution and bookstores as they hide your book between competitive titles on their shelves. Your fate is in your hands and all that your hands need to do is to take advantage of the awesome power of modern technology which is now available to the little guy as well in order to compete successfully and even surpass the big guys. Any self-made successful person will tell you that indeed anything is possible especially to those who believe.

Apply the Kaleidoscope approach to your marketing and promotion efforts although there are finite number of pieces, infinite number of combinations and possibilities can be created simply by rearranging them. You are limited only by your own imagination and will.

Dont use the Christopher Columbus method of planning your business if you are serious about reaching your destination of smooth sailing into a new world of success with glory. By failing to plan properly, you plan to fail by default. The power of strategic planning backed by a solid infrastructure cannot be overstated its what makes or breaks regardless of the quality of your product (book). A synergetic plan in place will serve as a compass to guide your actions, evaluate your performance and run your business more profitably.

A good marketing plan requires the dexterity of a circus juggler mainly because of factors such as the different life-cycle stage of each title at any given time. In Geelas particular case, as a self-contained, it was and still is a unique multi-faceted situation with multiple projects going on simultaneously, involving a brand new book, a music album and putting together an all-star benefit concert with major music producers as part of Geelas nonprofit organization, ONE SPIRIT, ONE WORLD (dedicated to promoting world peace focusing on childrens issues), since Geela is an established singer/songwriter with many albums, awards and rave reviews, a visionary author and a long time peace and childrens activist. She is the founder of the nonprofit organization, ONE SPIRIT, ONE WORLD, a co-founder of a successful record label, GLOBAL VISION RECORDS in addition to being a co-fonder of an up and coming independent publishing company, GLOBAL VISION BOOKS/MEDIA. To make life even more exciting, Geela is also a wife and a dedicated mom.

Capitalize on any talents you might have to make up for perceived lack of sales and/or financial resources (initially when you are starting out). Geelas situation is unique by all standards. Hers is a multi-faceted situation (music/book/nonprofit organization) which greatly enhanced the success of her efforts.

Broaden your marketing and promotional parameters and capabilities to include a multi-level marketing and promotion by reaching out to different audiences from ethnic to military and other untapped markets. In Geelas case, because of her unique background, as an immigrant from Israel who was born in Iran, with a universal appeal, she capitalized on that fact to reach broader audiences that include ethnic, minorities, women and immigrants.

Your infrastructure needs to be built on a solid foundation which includes everything from an innovative strategic marketing plan to a coordinated program which includes the following elements:

A comprehensive marketing and promotional plan including assorted advertising mix in key places in addition to a national media campaign

Cutting edge on-line marketing and promotion with your own user friendly website (links, pop up banner, affiliate program, ezine newsletter, direct response with a compelling sales letter, article submission, media e-mail blast to keep your name in front of the media with different press releases, sample of products, plenty of endorsements, media room, useful information, strong search engines, just to name a few)

Sales forecast

Financial plans

Secure advanced endorsements for your book from world-renowned personalities, the media, book reviewers and best selling authors to establish credibility

Distribution

Fulfillment center with your own toll-free number. In Geelas case she chose a number thats easy to remember for her radio interviews (800) 99GEELA

Create an outstanding press kit with useful information in addition to promotional and fun material such as posters, bookmarks, double sided glossy flyers and more

Marketing and promotion plans also for pursuing the non-bookstore markets (special sales/premiums/incentive) as well as sub-rights and foreign rights including film rights, especially like in the case of Geela, if your book is slanted towards a movie these are most lucrative sources for substantial revenues and profitability since you bypass the middlemen, massive discounts and have reduced returns.

Since no man is an island and likewise success is never a one-man show, its essential to have a marketing support system, a Dream-Team if you will, which is made up of top notch like-minded people who share your vision, faith in the project and level of commitment to making it a huge success. The more harmony and camaraderie the better information and creative ideas can be generated to help move your project forward, and combat those inevitable marketing fatigue while keeping you motivated.

To become a magnet of success and total prosperity live by the motto: when I help others win - I win.

Author personal appearances, speaking engagements and other innovative forms of promotion such as running for an office (at least for a day…) and/or trying to break the Guineas book of records (well, at least in theory you can make the attempt…). Once again, you are limited only by your imagination.

In order to get a head start on your promotional campaign consider using a direct response that can help put your title on the best seller list at least on Amazon.com by doing a massive and highly targeted e-mail blast. This alone can open many doors for you and help you reach your destination so much faster and … in style too.

Apply the old-fashioned yet proven method of making up for lack of financial resources the size of the big guys with OPM but not the traditional Other Peoples Money, but rather Other Peoples Minds, by networking, sharing up to date information, developing and nurturing partnerships while conducting massive research. Remember, knowledge is power that provides you the winning edge. Its cost free and it creates additional opportunities for growth while instantly becoming a success and prosperity magnet.

Strive to provide the highest quality in product and service and always go the extra mile, remember, the seed of money is service.

In the final analysis, its the quality of the book that will ultimately dictate the longevity and the level of success of any marketing and promotional campaign. Geelas highly praised book THE AMERICAN DREAM offers something very special that everybody wants…hope and direction. In fact, through her Principles For Successful Living, Geela is revolutionizing the conventional wisdom of achieving success, total prosperity and even global unity. And thats something that will always be in demand and never go out of style. Geelas fascinating personal story of triumph over adversity and winning against all odds best captures the true spirit of the American Dream which was based on perspiration, innovation, risk and reward. Of-course some might think her tremendous success story (which took her only twenty years to achieve) is only a result of luck or talent or … whatever. But perhaps a better definition of luck needs to be when preparation meets opportunity. After all, if you know where you are going, chances are you will get there, and if not, then youll end up on the road to nowhere. Now thats something to write about…

About The Author

Copyright 2004, Geela

Author of The American Dream

http://www.Geela.com

Geela is an award winning singer/songwriter/composer, columnist, and author of the best-selling book THE AMERICAN DREAM, her true- life story of how she came to America as a young immigrant with nothing and overcame incredible obstacles to achieve mega-success. She founded ONE SPIRIT, ONE WORLD to help children and promote a culture of peace and harmony. Get a free sample of her music and her book at http://www.Geela.com.

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There are different ways on how you can market your products and services. You can either optimize your website to give them better rankings in search engines, you can perform link building to increase your traffic, or you can publish articles in ezines.

Ezines dont have to be truly complex for you. But just in case you arent really sure how the process goes, here are 7 ultimate ways:

1. Give freebies to your visitors. Show your appreciation to your readers by giving away bonuses. This may in the form of eBooks or coupons. If they are visitors of non-competing websites, you can also write a review of their products and services.

2. Write the articles. You can establish yourself as the best person in your field by writing articles. You can also invite more subscribers for your website in this manner. This will serve as your promotional tool.

3. Build relationships with other publishers. It pays to get to know them. This is because they can help you in maximizing your exposure. You can either swap featured or sponsored articles as well as solo ads.

4. Include endorsements or testimonials. You can include reviews of your readers about your ezines into your website. This will build your reputation as a great deliverer of quality information.

5. Promote in the signature file. You can get people to drop by your ezine by including your address right at signature files in forums and in article directories.

6. Make use of autoresponders. You can tap those individuals who are having doubts about your ezines by publishing your best issues in autoresponders. Let them know that you can write great content.

7. Include privacy policy in your ezine. Make your readers comfortable about you by making sure that you value confidential information. Make them aware that youre not going to sell any of their information to third parties.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published eBooks.

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Ezine is a well-known publishing site there is the Internet. In fact, when one wants for some relative information, Ezine is one on the list to do the researching. With the potential of Ezine to promote your product on their site, getting a spot on their site is one thing that every businessman would desire. You may find the reasons below qualified enough to make you encouraged to publish your articles with Ezine.

Ezine allows for your personal bylines to appear for every article that you submit to them. The byline can contain your personal name, the business or the company you are representing to, your merits as a businessman, your own link address and even your contact information such as e-mail address or business phone numbers.

The Ezine site allows you to build your image as an expert on what you write because it does not take away from you your right in owning what you have written and submitted. All credits of the material goes directly to you.

Ezine offers a free service. It is one advertising avenue that a businessman can use without spending money. What is good about this is that, the money that is saved out of using the Ezine can be used to cover other promotional expenses.

The Ezine site has a repository box where they keep your materials. From time to time, they send out these materials to people who are on their list; this is an extra mile of advertising for you because a lot of people are subscribed to Ezine.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.

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We talk about business on line, it never be stopped. We can say affiliate program or others business on line. Through Internet technology, people can sell products and services on the net unlimited, although you face competitors. Selling on the net seems not easy; crowded and complicated. We should have strategies how to gain our customers heart.

We use creative words in sales letter and advertisement, becoming solution. Newsletter, sales letter and email marketing, important tool to use for communication. Question come to us, should we create Newsletter, sales letter or email marketing to promote our business? Our answer, you should have. What are the reasons? \r Let us see the answers below;

1. Promote your business

Newsletter, sales letter and email marketing, are product of copy writing.

All of them contain products and services that we sell. Purpose creating sales letter, newsletter, in order to make sure customers and prospects, beside describe our products and services. Finally motivate them to buy.

2. Educate your customers and prospects

Generally, Newsletter contains articles, appropriate with vision and mission of the business. Your prospects and customers read the articles, understand and becoming to learn your business, finally they implement it.

3. Communication tool

Newsletter, sales letter, email marketing are effective tool to use for communication. Business on the net is cool market. How do you make warm market, finally create niche market? \r Create creative Newsletter, so that your customers or prospects appreciate your talent and capability. You can communicate to customers, prospects weekly, monthly or daily.

4. Rich content and new content

Interesting and rich content are important to newsletter. Keep content new. Do not make your prospects and customers get bored and remove from list.

5. Get income from advertisement

Advertisement can place on Newsletter. It can be free or cost. If you have a lot of subscribers, people tend to buy the advertisement. \r Although not all people can create creative sales letter, newsletter or email marketing, but the third party will help you.

Erny Setyawati is creative Copy writer that has experiences in writing for four years. She has been writing home business and internet marketing articles, sales letter, email marketing, advertisement content, banner, newsletters and others interesting products of copy writing. Her Ezine, Bali Global Market Ezine is responded by peoples, because of rich content, success to educate people, build Net entrepreneurship. Visit free here: http://www.baliglobalmarket.com

If you have problem to design content of Newsletter or sales letter or advertisement, Erny would help you free at here: http://baliglobalmarket.com/advertisement/ad3.htm

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For those in the Ezine Publishing business it is known that a huge debate filled with massive amounts of chaos and controversy is developing like a Cat 5 Hurricane off the Coast of Long Island but why? Well, it is simple really because there is a changing and evolving of the electronic newsletters and electronic magazines. At the onset of the Information Age, about a decade the prior a new term emerged which changed the printing industry forever. The Ezine was born and on this wave rode in many an info-preneur out to capitalize on the advancing and trendy Tsunami.

Ezines allowed people to get information much sooner thru email than to wait for magazines at the end of the month, trade journals arriving at businesses or the snail mail to deliver a newsletter. Thus information came via email in the format of newsletters and they were coined Ezines. Yet now there seems to be some controversy over the true definitions of what an Ezine is.

For instance; what if an Ezine is placed on a specific website and the Ezine Publisher only sends out a link to the specific page. They did not send out the Ezine, it is only available online at their site. Would their Electronic Newsletter or Magazine not be an Ezine? Often they are labeled Ezines, but alas they were never emailed so by the absolute definition they would not be Ezines, they do not qualify? But the people who make them sure believe they are Ezines?

Now then, if we do not call these Electronic Magazines and Newsletters Ezines, that is okay definitionally speaking, but what are they called then? You can understand why this HUGE debate has erupted like an Indonesia Volcano and a wild-firestorm of Typhoon winds. But for now the definition is standing against the pressures of Mother Nature. You cannot call your Ezine an Ezine unless you send it out by email. Consider all this in 2006.

\”Lance Winslow\” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

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Many times I receive a Welcome Message from someone after I subscribe to their ezine that leaves me wondering what I just jumped into. A welcome message is one of your first contacts with your subscriber, and it should say something that sets you apart from everyone else right at the get-go. It is, after all, one of your first impressions with prospective customers and first impressions absolutely do count on the internet. Not only is your welcome message a natural opportunity for you to connect with your subscribers, its also your chance to make sure they remember you with positive anticipation so that they will be eager to open up your next message when it arrives.

Here are my Top Seven tips for what goes into making a great Welcome Message (and some suggestions on what to avoid).

1. Be positive and upbeat. This communicates a winning attitude. So many of the welcome messages I have received were as dry and matter-of-fact as a stale piece of bread. Your welcome message should convey an element of excitement and passion about the topics covered in your ezine, as well as your eagerness to serve the needs of your subscribers. You should also give them a heads-up about who you are and what they can expect from you in the future.

2. Show them what they can expect from your ezine. Setting their expectations is one of the most important things you can do right from the start, and when done in a clearly defined manner will save you from many complaints later on. If you show them up front what you intend to deliver, you will remove any cause for disappointment later on. Say something like: You can expect one or more of the following features in every issue of my ezine and then go on to list some of the recurring topics you plan to address, with some brief comments about why those topics are so important. Better yet give them a link to a sample edition or your archives so they can discover for themselves what to expect. Dont just explain, demonstrate to your subscribers why your ezine is uniquely qualified to be their best resource in your niche.

3. Whet their appetite. Doing this creates an element of suspense (which is something you definitely want to do). Have you ever said to somebody, I know something you dont know? Ever notice how some people simply cant wait to find out whatever it is you know? Well, this technique has a similar effect by creating a sense of positive anticipation for what is to come in future editions of your ezine, or future projects you have planned for your subscribers. You can create a sense of anticipation by saying something like: In the next issue I will reveal a new product that no one else in this industry knows about, and it will save you literally hours of time every month in your business. Doing this frequently gives your readers a solid reason to want to check out the next issue of your ezine just make sure that what you finally have to say was worth the wait. Be sure to tell them when the next issue will be arriving in their in box.

4. Identify your ezine in the subject line. The subject line should always identify you or your ezine as the source of the message. Doing this communicates an element of consistency, and makes it easier for them to identify and file your messages now and for future reference. Many times I see a subject line that simply says Thank You for subscribing. With the volume of email I get every day, I have no clue where this message is coming from. For all I know, it could be spam. You should clearly identify the origin of the message, and personalize it. For example:

KK ezine Welcomes Katie: Its Great to Have You Onboard!

You should also make sure the subject line begins with the same text every time, so your subscribers can easily identify you when they see your email and reference or archive your ezine in the future. For example:

KK issue 102 for Katie: Helping Your Customers With Search Engines

Is a much more searchable title than simply

Helping Your Customers With Search Engines

This message could have originated from almost anyone. You want your your subscribers to know that it came from you. This is also important for another reason: If your welcome message includes valuable information and the recipient needs to get at it quickly a few weeks from now, all he needs to do is conduct a search for the term KK and hes got his finger on ALL your messages in a matter of seconds.

5. Provide some valuable information or offer a free gift. Doing this communicates your willingness to begin meeting their needs immediately. Right from the very start, you can begin giving your subscribers what they are looking for. This means that you must have a clear and accurate understanding of the needs in their niche. Make sure your welcome message provides them with a link to a free and valuable ebook, report, or article that will be of interest to or will solve a problem common to them. Be sure to include a set of clear and concise how to instructions for accessing or using whatever youve given them.

6. Remind them why they are receiving this message from you. Doing this communicates that you are attempting to be considerate. Believe it or not, some people may not remember that they subscribed to your ezine (crushing, I know). Or, someone else may have subscribed using their email address. In any case, its always wise to include a comment something like this in your opening remarks:

Hello Katie, this is Kevin Wirth, and Id like to extend a warm welcome to you for subscribing to Kevs-Korner ezine. This is just a reminder that you or someone using your email address subscribed to Kevs-Korner from my web site at http://www.kevs-korner.com or at one of my other web sites. If you did NOT subscribe, you can choose to unsubscribe at any time by clicking on the link at the end of this message.

7. Ask them what they want to hear about from you. Doing this communicates that you are truly focused on their needs, not yours. And this is one of the most powerful things you can communicate to your subscribers, because they want to know whats in it for them when they sign up to receive your ezine.

One ezine editor recently included this comment in the welcome message he sent to me:

\”If there was one thing you KNEW you could COUNT on reading (or discovering) in every issue of my newsletter, something that would cause you to NEVER miss reading it, what would that one thing be?\”

This is a great way to let your readers know you care about what matters to them, and it opens the door for them to give you their all-important feedback. Taking this approach is an excellent way to help ensure that you are providing information your subscribers expect or want to see.

Kevin Wirth is the owner of KEVS-KORNER ezine, a free online newsletter offering articles, tips, resources, and insight on over 150 different marketing tactics. He is bringing together a growing community where you can work with others to create and market products online. To discover how Kevin can help you grow your online business, and get a free gift just for visiting, please head on over to http://www.kevs-korner.com.

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